Wildflower Health raises $5M to expand mobile maternity apps for health plans

Wildflower Health, a digital health startup behind mobile maternity program Due Date Plus, raised $5 million to support a strategic expansion, according to a company statement. The funding will also go towards product development.

Since its launch in 2013 the company has raised $6.7 million, the statement said.

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It views its approach as unique. Its app, which functions as a patient navigation tool, can be customized by plan to help users understand what is covered and what is not and to guide users to physicians in their network. That strategy has attracted insurers like Aetna, LifeMap as well as state Medicaid programs such as Wyoming. Because so many members of Wyoming’s Medicaid program have mobile phones, the WyHealth program contacted Wildflower directly.

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LifeMap is the most recent client. An ancillary benefits provider, the company provides disability insurance and dental benefits to employers. In an interview with MobiHealthNews earlier this year, [Leah] Sparks said the number one reason for short-term disability is typically maternity, which has made its collaboration with LifeMap different from other payers that focus on medical intervention.

Read the full announcement on MedCityNews.com > > >